Content DMA

Datos Market Analytics offers distinctive whitepaper marketing service to B2B firms in distributing whitepapers to their ideal leads. We have adapted proven telemarketing model to target whitepapers to your industry & other readers.

Whitepaper syndication networks are media organizations that consolidate various marketing assets such as whitepapers, case studies, podcasts, webinars, and videos into content libraries. These assets are then pushed out to other sites, or are promoted on their own properties within the network. These networks act as huge content and whitepaper databases that power the whitepaper libraries of other sites.

Marketers and media buyers use whitepaper syndication to generate leads. A whitepaper syndication program is typically used by technology companies seeking a B2B audience. The whitepaper syndication network or website will often guarantee a certain number of qualified leads, so leads can be purchased on a cost-per-lead (CPL) basis. The leads get more expensive as the buyer requests more targeting selections, called lead filters, which may include geography, industry, job title or level, and company size. The network or website captures lead data from interested individuals who wish to download the marketer’s promoted asset. Afterward, all qualified leads are sent to the marketer until the lead.